Goulder Knives
Goulder Knives is a premium knife maker, renowned for their exceptional craftsmanship and attention to detail. They wanted to reposition their brand as masters of their craft and creators of one-of-a-kind, high-quality knives.
With a global market and discerning clientele, it was crucial that the website clearly showcased their work and communicated their point of difference. The site also needed to balance a portfolio focus with a shop feature to sell select products, while still prioritising custom commission enquiries.
The Challenge
I worked closely with Goulder Knives to redesign their website, creating a platform that highlights quality, expertise, and their bespoke offerings. Key features include:
Portfolio-led design showcasing professional product photography and the skill behind each knife
Intelligent copywriting to emphasise craftsmanship, quality, and the brand’s unique positioning
Shop functionality allowing customers to purchase select products as they become available
Custom commission enquiry flow prioritised for high-value, bespoke orders
Global-ready website optimised for international users and responsive across all devices
The redesign was built to reflect the artistry of the brand, guide visitors naturally, and support both online sales and bespoke commissions.
The Solution
Clearly communicates Goulder Knives’ expertise and premium positioning
Converts visitors into custom commission enquiries effectively
Provides a professional portfolio showcase that elevates the brand globally
Offers an online shop without compromising the focus on bespoke craftsmanship
Functions seamlessly across devices, giving international customers a smooth experience
The Result
“The website Cat built for Goulder Knives showcases our work beautifully while also working as a genuine sales tool. The journey from viewing our knives to enquiring about custom commissions feels clear and effortless, which has made a real difference for our business.”
— Goulder Knives