Pro Class Custom Parts
The Challenge
Pro Class Custom Parts is a New Zealand-based startup specialising in aftermarket parts and accessories for Harley, Indian and other V-Twin motorcycles. They needed a website that could showcase thousands of products, organise multiple categories, and make it easy for customers to find and purchase exactly what they were looking for.
Operating in a highly competitive market, SEO was critical from the start. The business needed a site that could rank well in search results, attract the right audience, and convert visitors into sales, all while supporting future growth.
I worked closely with the Pro Class team to build their first custom e-commerce website, balancing functionality, usability, and brand personality. The site features:
Intuitive navigation and filtering so customers can quickly find the right parts
Responsive design for seamless shopping across desktop, tablet, and mobile
SEO-focused structure and on-page optimisation to rank for competitive market keywords
Custom product pages highlighting features, specifications, and accessories
Clear pathways to enquiries and purchases, turning the website into a true sales tool
Everything was designed with the customer journey in mind, while keeping inventory management simple for the Pro Class team.
The Solution
Browsing and purchasing pathways easy for customers
Converts visitors into sales and enquiries efficiently
Ranks organically in the top 3 search results for key market terms
Reflects the brand’s identity and expertise in the motorcycle aftermarket industry
Functions smoothly across all devices, setting up the business for growth
The Result
“Working with Cat on my e-commerce site was a huge win for my business. With thousands of products and lots of categories, it was really important that customers could find what they needed quickly and without frustration. Cat completely understood that and built a site with clear navigation and smart filtering that just works. She was easy to deal with, listened carefully, and always kept the focus on what was best for the business. I’d happily recommend her to anyone who needs a website that actually supports how they work.”
— Pro Class Custom Parts